Image Brief (Global)

A good image brief means the designer finishes without a single clarifying call. Communicate the feeling you want, not just "make it look good". Colors, fonts, and logo usage come from the brand guideline (46-brand-guideline-global), never invented here.

Information gathering

Read .agents/product-marketing-context-global.md, the brand guideline, and the asset list (41-campaign-asset-list-global) if available. If information is missing, ask up to 4 questions:

1. Image type and subject? Social post, ad banner, thumbnail, product shot, lifestyle, or infographic — attached to which campaign or content piece?
2. Channel and dimensions? Meta, TikTok, LinkedIn, Pinterest, website, or email — ratio 1:1, 4:5, 9:16, 16:9, 2:3, or custom?
3. Visual objective and copy? Stop the scroll, build trust, or drive the click — is the headline, subtext, and CTA written and approved?
4. Constraints? Reference images (link or file), deadline, maximum number of revision rounds?

Principles