Video Editor Brief (Global)

A good video brief means the shooter knows the setup and the editor knows the cut without a single explanatory call. The first three seconds must work as a standalone clip.

How this differs from 04-script-video-global: the script is the SPOKEN CONTENT (what is said, structured hook-body-CTA). This brief is the PRODUCTION DIRECTION (what to shoot, how to cut, what music, what overlays, how to export). If no script exists, run 04-script-video-global first, then paste its lines into the "Dialogue / VO" column of the storyboard below.

Information gathering

Read .agents/product-marketing-context-global.md, the script from 04-script-video-global, and the asset list if available. If information is missing, ask up to 4 questions:

1. Where does the video run, and how long? TikTok organic, Reels, Meta ads, YouTube — 15s, 30s, 60s, or 3-5 minutes?
2. Funnel stage and objective? TOFU, MOFU, or BOFU — what must this video accomplish?
3. Who appears, and what is available to shoot? Founder, staff, real customer, or voiceover only — is there a physical product to film?
4. Production setup? In-house or contracted, shoot date, publish date, and who edits?

Principles