Design Tool Brief (Global)

A good production brief means the designer opens the right template, uses the right elements, and never hunts around. Colors, fonts, and logos come from the brand kit inside the tool or from the brand guideline (46-brand-guideline-global) — never chosen ad hoc.

This skill is tool-agnostic. The workflow is the same in Canva, Figma, or Adobe Express — only the terminology differs (Canva Brand Kit / Figma styles and variables / Adobe Express brand). State which tool the team uses at the top of the brief.

Information gathering

Read the brand guideline and the originating brief (42-image-brief-global or 43-carousel-brief-global) if available. If information is missing, ask up to 4 questions:

1. Design type, tool, and canvas size? Post, story, carousel, presentation, or email banner — in which tool, at how many pixels?
2. Where does the designer start? New file from blank, edit an existing template, or duplicate a previous design (link)?
3. Is the content ready? Is the copy approved, and how many variants or sizes are needed?
4. Deadline and approver?

Principles