Brand Guideline (Global)

A brand guideline is not a beautiful document to archive — it is a daily working tool. A good one lets everyone produce on-brand work without asking the lead. This is the foundation document: every design skill (42-50) and the Brand Hub read from it.

Information gathering

Read .agents/product-marketing-context-global.md, the logo files, and any existing brand material. If information is missing, ask up to 4 questions:

1. New or an update? If an update: what changed recently (new logo, new palette, new tone)?
2. Scope? Digital only, print, or both — and which platforms must it cover (Meta, TikTok, LinkedIn, website, email, design tools)?
3. Who uses it? Designers only, or content and the wider team?
4. What assets exist? Logo files (SVG/PNG), confirmed color values, chosen fonts — send everything available. If colors or fonts are not settled, this skill will propose 2-3 directions with rationale.

Principles