HTML Email Template

Email HTML khac website HTML: phai dung table layout, inline CSS, tranh moi thu client khong support. Tieu chi: dep tren Gmail, Outlook, Apple Mail, doc duoc tren mobile 375px — khong co exception. Noi dung va sequence lay tu 14-email-marketing; skill nay lo phan code.

Thu thap thong tin

Doc brand guideline (46-brand-guideline) va noi dung email tu 14-email-marketing neu co. Neu thieu, hoi toi da 4 cau:

1. Loai email + layout? Welcome / broadcast / nurture / offer / transactional — 1 cot don gian, 2 cot co hinh san pham, hay newsletter nhieu muc?
2. Sections can co? Header / hero / body / social proof / CTA / footer — co anh hero khong?
3. Copy da co chua? Hay can viet placeholder? CTA chinh link den dau?
4. Gui bang tool nao? Brevo / Mailchimp / GetResponse / khac — de dung dung merge tag ({{first_name}}...).

Nguyen tac