Asset Resize (Global)

Resizing is not stretching. Every ratio needs re-composition so the hierarchy still works. One good master becomes 10+ variants — the single biggest time saver in design production, and the first job after a campaign ends when winners get repurposed at D+2.

Information gathering

Read the asset list (41-campaign-asset-list-global) if available. If information is missing, ask up to 4 questions:

1. What is the master? Link to the source file (Canva, Figma, Adobe Express), plus its original size and channel.
2. Which channels and sizes are needed? List them all, or pull them from the asset list.
3. Which elements cannot be lost? Text, CTA, logo, faces, product — is anything sitting close to an edge?
4. Is cropping content allowed, or must everything stay in frame?

Principles