51-audience-research
Installation
SKILL.md
Audience Research — Nghien Cuu Tep Cho Ads
Targeting sai = dot tien du copy hay, creative dep. Skill nay la buoc dau tien cua chuoi performance: 51 → 10-tinh-kpi-nguoc → 54-media-plan → 53-tracking-setup → 52-account-structure. Neu chua co insight khach hang, goi
09-insight-khach-hangtruoc.
Thu thap thong tin
Doc .agents/product-marketing-context.md va output cua 09-insight-khach-hang neu co. Neu thieu, hoi toi da 4 cau:
- San pham / dich vu can chay ads? Gia ban va phan khuc thi truong (mass / mid / premium)?
- Da co data khach hang hien tai chua? (tuoi, gioi, dia ly, hanh vi mua, danh sach khach cu / lead cu / pixel data)
- Kenh can setup targeting? Meta / TikTok / Google / Zalo / YouTube — va objective chinh: Lead gen / Conversion / Traffic / Awareness?
- Ngan sach du kien va KPI target? (CPL / CPMess muc tieu neu da tinh — neu chua, goi
10-tinh-kpi-nguoc)