Audience Research (Global)

Wrong targeting burns budget no matter how good the copy or creative is. This is the first step of the performance chain: 51 -> 10-reverse-kpi-global -> 54-media-plan-global -> 53-tracking-setup-global -> 52-account-structure-global. If there is no customer insight yet, run 09-customer-insight-global first.

Information gathering

Read .agents/product-marketing-context-global.md and any output from 09-customer-insight-global. If information is missing, ask up to 4 questions:

1. What product or service will run ads? Price point and market tier (mass / mid / premium)?
2. What existing customer data is available? Age, gender, geography, purchase behavior, past customer list, CRM export, pixel data.
3. Which platforms and which markets? Meta / Google / TikTok / YouTube / LinkedIn / Pinterest — and which countries. Primary objective: lead gen / conversion / traffic / awareness?
4. Planned budget and target CPA/CPL? If not calculated yet, run 10-reverse-kpi-global.

Principles