Account Structure — Cau Truc Tai Khoan Ads

Cau truc tot = doc data nhanh, toi uu dung cho, scale khong roi. Chay sau 53-tracking-setup (tracking xanh truoc) va sau khi co 51-audience-research + 54-media-plan.

Thu thap thong tin

Doc media plan va audience profile neu da co. Neu thieu, hoi toi da 4 cau:

1. Platform va objective? Meta / TikTok / Google / Zalo — Lead gen / Conversion / Traffic / Awareness?
2. So san pham / offer dang chay? Moi offer chinh nen co campaign rieng.
3. Budget tong thang? (de tinh so ad set toi da nuoi duoc)
4. Dang o giai doan nao? Testing / Scaling / Maintaining?

Nguyen tac