Tracking Setup (Global)

Ads without verified tracking is driving blind. Hard rule: do not launch ads until tracking verifies green. Every dollar spent before verification is unmeasurable. Set it up correctly the first time — changing events mid-campaign destroys historical comparability.

Full per-platform install steps and the consent mode parameter reference: read references/platform-tracking-setup.md.

Information gathering

Ask up to 4 questions:

1. Which ad platforms and objective? Meta / Google / TikTok / LinkedIn / YouTube — lead (form or message) / purchase / traffic?
2. What runs the website or landing page? Shopify / WordPress / Webflow / Framer / custom — and is there access to edit the head tag or install GTM?
3. Which markets receive traffic? This decides the consent requirements: EU/UK means GDPR and ePrivacy, California means CCPA/CPRA, other US states have their own opt-out laws.
4. Where does the sale actually close? On site (pixel-measurable) or offline via sales calls, demos, or DMs (needs CRM/offline conversion import)?

Principles