Media Plan — Ke Hoach Chay Ads

Plan khong co KPI cu the = khong biet thang hay thua. Moi so trong plan phai truy duoc ve doanh thu muc tieu. Goi 10-tinh-kpi-nguoc de tinh CPL max / budget truoc khi phan bo.

Thu thap thong tin

Doc .agents/product-marketing-context.md, output 51-audience-research va 10-tinh-kpi-nguoc neu co. Neu thieu, hoi toi da 4 cau:

1. San pham / offer can chay va revenue target? (doanh thu muc tieu thang hoac campaign + AOV + gross margin %)
2. Budget tong bao nhieu / thang? Co gioi han cung khong hay tinh nguoc tu revenue?
3. Kenh muon chay va objective chinh? Meta / TikTok / Google / Zalo / YouTube — Lead gen / Conversion / Traffic?
4. Timeline campaign bao nhieu tuan? Co moc mua vu / launch nao phai bam khong?

Nguyen tac