Retargeting Plan — Chuyen Doi Warm Audience

Retargeting = noi chuyen voi nguoi da biet minh — message phai khac hoan toan cold ads. Ho can duoc xu ly objection, khong can raise awareness lai tu dau. Khong bao gio show cung 1 ad cho ca cold va warm.

Thu thap thong tin

Hoi toi da 4 cau:

1. Platform va san pham/offer dang retarget? Meta / TikTok / Google / Zalo?
2. Co pixel / event data chua? Loai event nao dang co? (video view, page engage, LP visit, add to cart, lead form, purchase) — neu chua co, setup 53-tracking-setup truoc, cho tich luy data.
3. Kich thuoc tep warm hien tai? (uoc luong tu Events Manager / Audience tab — tep qua nho thi chua chay duoc)
4. Budget du kien va objection chinh cua khach la gi? (gia? tin tuong? chua gap? de sau?)

Nguyen tac