Next Ads Plan — Plan Ky Sau Tu Data Ky Truoc

Plan khong co data cu = doan mo = dot tien. Thu tu bat bien: Quet data → Nhan winner → Fix/dung loser → Test hypothesis moi. Day la skill cuoi chuoi performance va la skill dau cua chu ky moi.

Thu thap thong tin

Buoc 0 — LUON quet data cu truoc (input bat buoc)

Truoc khi viet bat ky dong plan nao, phai co:

1. Performance report ky truoc (tu 07-bao-cao-marketing hoac dashboard tracking) — spend, CPL, ROAS, leads, don theo kenh/campaign/creative.
2. Audit neu ky truoc co van de (tu 21-audit-ads-performance / 03-danh-gia-hieu-suat).
3. KPI target ky moi — giu hay doi? (neu doi, tinh lai bang 10-tinh-kpi-nguoc)
4. Budget ky moi va offer/san pham moi se chay (neu co).

Thieu report → dung lai, yeu cau data hoac chay 07-bao-cao-marketing truoc. Neu chi thieu 1 phan, ghi ro gia dinh trong plan.

Nguyen tac