Positioning — Dinh Vi San Pham / Thuong Hieu

Positioning khong phai tagline dep — la quyet dinh ro rang: minh phuc vu ai, giai quyet gi, tot hon ai. Positioning ro → content co angle, ads co hook, team biet noi gi. Positioning mo → moi thu chung chung. Goi 08-nghien-cuu-doi-thu va 09-insight-khach-hang truoc neu chua co data doi thu va insight khach.

Thu thap thong tin

Doc .agents/product-marketing-context.md va Brand Hub neu co. Neu thieu, hoi toi da 4 cau:

1. San pham/dich vu la gi — khach nhan duoc gi cu the, muc gia, category dang ban?
2. Khach hien tai la ai, mua vi ly do gi (hoi that, khong doan)? Ho thuong noi gi khi gioi thieu minh cho nguoi khac?
3. Doi thu chinh dang dinh vi the nao — message cua ho la gi, diem manh/yeu cua ho?
4. Diem nao minh that su tot hon doi thu (co bang chung)? Diem nao dang kem hon (de tranh dinh vi vao diem yeu)?

Nguyen tac