Go-To-Market Plan

Ra mat san pham khong phai su kien 1 ngay — la quy trinh 3 giai doan: Chuan bi, Launch, Duy tri. That bai launch thuong khong do san pham kem — do khong ai biet, khong ai tin, khong ai mua dung luc. Goi 58-positioning va 31-offer-design truoc de co message va offer; goi 60-launch-playbook sau de co checklist thuc thi chi tiet.

Thu thap thong tin

Doc .agents/product-marketing-context.md, positioning doc va offer doc neu co. Neu thieu, hoi toi da 4 cau:

1. San pham / offer / khoa hoc can launch la gi? Gia ban, co early bird / bundle khong, gioi han slot khong?
2. Target audience chinh: ai, dang o dau, dang nghi gi? Da co tep warm nao chua (follower, email list, khach cu)?
3. Timeline va budget: ngay launch cu the? Budget danh cho launch?
4. Team va doi thu: team co gi (writer, designer, media buyer, agency)? Doi thu co san pham tuong tu khong — dang dinh vi the nao?

Nguyen tac