Launch Playbook

Playbook khac voi plan — playbook la quy trinh tai su dung duoc, cai tien sau moi lan launch. Launch thanh cong khong phai may man — la ket qua cua chuan bi dung va execution ky luat. Goi 59-go-to-market truoc de co GTM plan; playbook nay la lop thuc thi chi tiet.

Thu thap thong tin

Doc GTM plan va campaign brief neu co. Neu thieu, hoi toi da 4 cau:

1. Launch gi, ngay nao? San pham/offer, D-day cu the, co blackout date nao trong ky khong?
2. Team gom nhung ai? Content, designer, media buyer, sales/CSKH, dev — ai lam duoc gi?
3. Asset da co gi? Landing page, creative, email sequence, tracking — trang thai tung thu?
4. Lan launch truoc (neu co) rut ra bai hoc gi? Doc retro cu de update playbook, khong dung ban cu nguyen xi.

Nguyen tac