Budget Planning — Ngan Sach Marketing

Budget khong phai con so co dinh — la cong cu ra quyet dinh: dat cuoc vao dau, rut ve khi nao. Leader phai biet: tong dang tieu bao nhieu, ROI tung kenh la gi, cai nao can tang, cai nao can cat. Goi 10-tinh-kpi-nguoc de tinh budget toi thieu tu revenue target truoc khi phan bo.

Thu thap thong tin

Doc .agents/product-marketing-context.md, ke hoach marketing va report ky truoc neu co. Neu thieu, hoi toi da 4 cau:

1. Budget tong va ky ke hoach? Tong bao nhieu, cho thang / quy / nam?
2. Revenue target ky nay? De tinh marketing % of revenue va budget toi thieu.
3. Kenh dang chay va ROI ky truoc? Meta / TikTok / Google / Zalo / Email / Agency — kenh nao ROAS/CPL tot nhat?
4. Co campaign lon nao can reserve budget khong? Launch, Tet, seasonal peak?

Nguyen tac