Marketing Review — Duyet Output Team

Review brief truoc khi viet = sua 1 lan. Khong review = sua 5 lan sau khi viet xong. Review ads truoc khi launch = ngan lang phi budget vao creative sai; 1 gio review tiet kiem nhieu ngay CPL te. Leader review khong phai de "thich hay khong thich" — ma de dam bao dung objective, dung audience, dung brand. Visual/design → dung 47-design-review.

Thu thap thong tin

Hoi toi da 4 cau:

1. Review cai gi? Content brief / ads copy + creative? Paste noi dung hoac share file.
2. Campaign context: thuoc campaign nao, tang pheu nao (TOFU/MOFU/BOFU), platform nao?
3. Audience target va KPI chinh cua campaign nay (CPL / ROAS / CTR)?
4. Lan review thu may? Lan dau hay da qua revision — neu da 2 vong van sai, van de nam o brief goc, khong phai nguoi lam.

Nguyen tac