Marketing Review (Global)

Reviewing a brief before writing means one round of edits. Skipping it means five rounds after writing. Reviewing ads before launch prevents burning budget on the wrong creative — one hour of review saves days of bad CPA. A leader review is not about personal taste; it is about whether the work matches the objective, the audience, and the brand. For visual and design work, use 47-design-review-global.

Information gathering

Ask up to 4 questions:

1. What is being reviewed? A content brief, or ad copy plus creative? Paste the content or share the file.
2. Campaign context: which campaign, which funnel stage (TOFU/MOFU/BOFU), which platform?
3. Target audience and the primary KPI for this campaign (CPL / ROAS / CTR)?
4. Which review round is this? First pass, or already revised — if it is still wrong after two rounds, the problem is the original brief, not the person.

Principles