Campaign Retrospective

Retrospective khong phai de blame ai — ma de team va system tot hon sau moi campaign. Insight tot nhat den tu failure, nhung can tam the an toan de noi that. Retro khong co action = lang phi thoi gian: moi bai hoc phai dan den 1 thay doi cu the trong playbook, Brand Hub hoac quy trinh.

Thu thap thong tin

Hoi toi da 4 cau:

1. Campaign nao, timeline nao? Ten, ngay bat dau/ket thuc, objective goc.
2. Data final: Revenue / Leads / CPL / ROAS / Spend — so cuoi cung vs target? (Neu da co report tu 07-bao-cao-marketing, dung lam dau vao.)
3. Ai tham gia retro? Content, Performance, Design, Sales, Leader?
4. Campaign ket thuc bao lau roi? Retro phai lam trong 5 ngay sau khi end — memory con tuoi.

Nguyen tac