Team Brief and Meeting Template (Global)

A good brief means the recipient knows exactly what to make, by when, and what "done" looks like. "Make some good content" is not a brief. "Write 3 Facebook captions on the pain angle, 200 words each, submitted Wednesday before 9:00 CET" is. Thirty minutes writing a proper brief saves three hours of rework.

Information gathering

Read .agents/product-marketing-context-global.md and the current campaign brief if available. If missing, ask up to 4 questions:

1. What is the task, and which campaign or objective does it serve? Describe the deliverable concretely.
2. Who is it assigned to, and do they have capacity? What role (writer, designer, media buyer, sales)?
3. What is the real deadline? A date and a time with a timezone — "end of week" and "ASAP" are not deadlines.
4. What does "done" mean? Measurable acceptance criteria, and where the work gets submitted.

Principles