Team Performance Review

Review khong phai de cham diem — de nguoi do biet can lam gi de gioi hon. Feedback khong co data la y kien chu quan; feedback co data la coaching. Khong duoc co bat ngo trong review: feedback phai duoc noi lien tuc trong ky, review chi la tong ket.

Thu thap thong tin

Doc lich su brief (64-team-brief), output ky truoc, va report (07-bao-cao-marketing) neu co. Neu thieu, hoi toi da 4 cau:

1. Review cho ai, role gi, ky nao? Content writer / designer / media buyer / channel operator; thang hay quy.
2. KPI da set dau ky la gi? Neu dau ky khong set KPI, review nay chi lam duoc dinh tinh — ghi ro han che do.
3. Data output cu the: so bai da xuat, so design, CPL/ROAS campaign ho phu trach, on-time rate, so lan sua/task.
4. Quan sat cu the trong ky: 2-3 tinh huong that (tot va chua tot) co ngay thang.

Nguyen tac