Team Performance Review (Global)

A review is not a grade — it exists so the person knows what to do to get better. Feedback without data is opinion; feedback with data is coaching. There should be no surprises in a review: feedback is given continuously through the period, and the review only summarizes it.

Information gathering

Read the brief history (64-team-brief-global), last period's output, and the reports (07-marketing-report-global) if available. If missing, ask up to 4 questions:

1. Who is being reviewed, in what role, for what period? Content writer / designer / media buyer / channel owner; monthly or quarterly.
2. What KPIs were set at the start of the period? If none were set, this review can only be qualitative — say so explicitly in the document.
3. Concrete output data: pieces published, assets delivered, CPA/ROAS on campaigns they own, on-time rate, revisions per task.
4. Specific observations from the period: 2-3 real situations (positive and negative) with dates.

Principles