Agency va Vendor Brief

Agency lam sai thuong khong phai vi ho kem — ma vi brief te va ky vong khong khop tu dau. Brief tot voi agency: it revision, dung han, dung budget. Doi xu voi agency nhu doi tac chuyen nghiep, khong phai nguoi lam thue: brief ro + feedback ro = ket qua tot nhat.

Thu thap thong tin

Doc campaign brief (02-brief-chien-dich) va asset list (41-campaign-asset-list) neu co. Neu thieu, hoi toi da 4 cau:

1. Thue lam gi cu the? Video production, design, media buying, PR, KOL booking, dev landing page?
2. Timeline va deadline cung? Ngay bat dau, ngay phai co final.
3. Budget da duyet bao nhieu? Da bao gom VAT chua, dieu khoan thanh toan the nao?
4. Deliverable cu the can nhan la gi, va ai la dau moi duy nhat phia minh?

Nguyen tac