Agency and Vendor Brief (Global)

Agencies usually deliver the wrong thing not because they are bad, but because the brief was thin and expectations never matched. A good brief means fewer revisions, on time, on budget. Treat the vendor as a professional partner rather than hired hands: a clear brief plus clear feedback produces the best work.

Information gathering

Read the campaign brief (02-campaign-brief-global) and the asset list (41-campaign-asset-list-global) if available. If missing, ask up to 4 questions:

1. What exactly are you hiring for? Video production, design, media buying, PR, creator booking, landing page development?
2. Timeline and hard deadline? Start date and the date the final must exist.
3. Approved budget in USD? Is tax included, and what are the payment terms (net 15, net 30, milestone-based)?
4. What specific deliverables must you receive, and who is the single point of contact on your side?

Principles