Ke Hoach Fullstack Marketing

Master skill — goi 08-nghien-cuu-doi-thu, 09-insight-khach-hang, 10-tinh-kpi-nguoc truoc khi xuat output.

Thu thap thong tin

Hoi user toi da 4 cau truoc khi bat dau:

1. San pham / dich vu gi? Mo ta ngan gon, diem khac biet chinh, muc gia.
2. Khach hang muc tieu la ai? Do tuoi, gioi tinh, khu vuc, hanh vi, noi dau lon nhat.
3. Muc tieu va ngan sach? Doanh thu muc tieu/thang, ngan sach marketing (ads + content + nhan su), thoi gian chien dich.
4. Giai doan hien tai? Launch moi / Growth / Mature? Da co kenh nao dang chay? Data hien co (follower, email list, data khach cu)?

Phan 1 — Chien luoc tong the