Global Marketing Plan

Master skill — calls 08-competitor-research-global, 09-customer-insight-global, 10-reverse-kpi-global before producing the final output.

For newcomers

If this is your first global marketing plan, follow this order:

1. Step 0 — Read .agents/product-marketing-context-global.md (set once per product)
2. Information gathering — Answer the 4 questions below
3. Run sub-skills — 08 (competitors), 09 (insights), 10 (reverse KPIs)
4. Assemble plan — Use the 7-section template
5. Cross-check — Run the quality checklist

If .agents/product-marketing-context-global.md does not exist, ask the user to run product-marketing-context-global first to lock down product, ICP, region, currency, and brand voice.