Bao Cao Marketing

Thu thap thong tin

Hoi toi da 4 cau truoc khi lam bao cao:

1. Ky bao cao? Tuan (tuan may, tu ngay nao den ngay nao) hay thang (thang may/nam)?
2. Du lieu co san? Cung cap so lieu: chi phi ads, so tin nhan, so lead, so booking, so khach, doanh thu. Neu khong co du — ghi ro thieu gi de hoi lai.
3. Muc tieu da dat ra? KPI muc tieu cua ky nay la gi? (doanh thu, so lead, CPMess, ROAS). Neu khong co — dung benchmark nganh.
4. Kenh nao dang chay? Meta Ads, TikTok Ads, Google Ads, Organic (TikTok, Facebook, Zalo), Email. Liet ke tat ca.

Nguyen tac cot loi

"Doc 5 phut, biet lam gi tiep"

Moi bao cao phai tra loi 4 cau hoi nay theo thu tu: