Marketing Report (Global)

Information gathering

Ask up to 4 questions before reporting:

1. Reporting period? Week (which week, from-to dates) or month (month/year)?
2. Available data? Provide: ad spend, messages, leads, bookings, customers, revenue. If incomplete, note what's missing to ask.
3. Targets set? What KPIs were committed for this period? (revenue, leads, CPMess, ROAS). If none — use industry benchmarks.
4. Channels running? Meta Ads, TikTok Ads, Google Ads, Organic (TikTok, Facebook, Email/SMS). List all.

Core principles

"Read 5 minutes, know what to do next"

Every report must answer these 4 questions in order: