Channel Setup A-Z (Global)

Setup marketing channels for global businesses — selection, platform-specific checklists, integration guides. Region variants (US/EU/SEA/LATAM) provide localized platform priorities.

For newbies — Read this first

If you've never set up marketing channels:

1. Don't start with all channels. Pick 2-3 max for the first 90 days. More channels = thinner attention = worse results.
2. Channel selection depends on your audience, not your preference. If your customers live on TikTok, Email won't work no matter how much you love Email.
3. Region matters massively. WhatsApp dominates LATAM. LINE dominates Thailand. LinkedIn dominates B2B in DE/UK. Don't import US assumptions.
4. Each channel has 4 setup phases: Create, Verify, Integrate, Run first 30 days. Skipping phases leads to weak performance later.
5. Tech stack < Process. A perfect Meta Pixel doesn't matter if no one is making content. Setup the publishing rhythm first.
6. Trust takes 30-90 days. Don't expect ROAS in week 1. Channels need data + content rhythm + audience to mature.
7. Compliance is per-region. GDPR (EU), CCPA (US), LGPD (BR), PDPA (TH) — each has rules for tracking, opt-in, and data handling.