Landing Page Brief (Global)

1 page = 1 goal = 1 CTA. No menus, no outbound links, no distractions.

Information Gathering

Ask up to 4 questions:

1. What product/service? Brief description + price + target audience.
2. What is the LP goal? Lead capture (form), booking, purchase, signup?
3. Primary traffic source? Meta Ads, TikTok Ads, Google Ads, organic, or mixed?
4. What assets exist? Product photos/video, testimonials, social proof numbers?

Core Principles