Social Listening & Monitoring (Global)

Listen before you speak. Understand what customers are saying, how they feel, and where the market is headed — before competitors do.

Information Gathering

Ask up to 4 questions:

1. Brand / product? Brand name, primary product names, founder name (if personal brand).
2. Main competitors? List 2–3 direct competitors to monitor.
3. Current concern? Bad reviews? Trend tracking? Competitor watch?
4. Most important channels? Twitter/X, Reddit, TikTok, Instagram, Google Reviews, all of the above?

Framework: Listen → Analyze → Report → Act