17-pricing-strategy-global
Installation
SKILL.md
Pricing Strategy (Global)
Price is the most leveraged decision in marketing. A 1% price increase typically yields a 10%+ profit improvement (Bain). Currency psychology, decimal conventions, and installment culture differ HUGELY by region.
For newbies
Who is this skill for?
| Audience | Concrete example |
|---|---|
| Founder setting initial pricing | First product launch, no historical data |
| DTC brand optimizing pricing page | Already selling, want to lift conversion or margin |
| SaaS deciding tier structure | Free / Pro / Enterprise; monthly vs annual |
| Dropshipper calculating markup | Importing from supplier, selling DTC |
| Service business packaging offers | Coaching, consulting, agency retainers |