18-referral-program-global
Installation
SKILL.md
Referral Program (Global)
Word of mouth is the highest-LTV acquisition channel in every region. But the LEGAL framework around how you contact referred prospects differs HUGELY: TCPA (US, SMS), GDPR (EU, all channels), PDPA (SEA), LGPD (LATAM). Pick the right region variant or get fined.
For newbies
Who is this skill for?
| Audience | Concrete example |
|---|---|
| DTC brand wanting cheaper acquisition | Already at USD 30 CAC; want USD 10 CAC via referral |
| SaaS adding viral loop | Existing PMF; want negative CAC growth |
| Service business (coaching, agency) | High-LTV; want client referrals |
| Subscription brand | High retention; turn customers into ambassadors |
| E-commerce wanting AOV growth | Refer a friend = both get discount |