Client Intake Brief (Global, Generic)

Role of this skill: This is the input gate for every marketing engagement.

Other "brief" skills are produced by the agency for internal teams or vendors:

• 02-campaign-brief-global — agency drafts for execution team
• 06-ugc-egc-brief-global — agency drafts for creators
• 12-landing-page-brief-global — agency drafts for designers/devs

This skill is different — it is the document the client fills in for the agency so the agency has structured input to plan from.

Note on industry variants: v2.5 ships a single generic English template. Industry-specific variants (SaaS, DTC, healthcare, real estate, etc.) may be added in v2.6+ based on demand. The generic template is designed to work across categories — agencies should add 1–2 industry-specific questions in Section B and Section I as needed.

For Newbies

A bad intake produces a bad plan. Most agency-client relationships fail in the first 30 days because the agency built a strategy on assumptions instead of facts.