moai-ref-seo
Installation
SKILL.md
Search Visibility Reference
Target Agents
manager-develop— applies these rules while implementing pages, routes, and serialized metadata output/moai review— pre-ship indexing review surface; equivalently available as a per-spawnAgent(general-purpose)with web-output review instructions
Core Principle
A page is indexed on what a machine can fetch and parse, not on what a person sees once everything has finished loading. Two failures dominate everything below: the same content reachable at more than one address, and a claim asserted in serialized data that nothing on the page corroborates. Every rule here is a specialization of one of those two.
Figures that engines publish and then quietly revise — truncation widths, ranking weights, crawl allowances — are deliberately absent. Where a limit matters, this reference gives the decision rule and the measurement to take, so the guidance outlives the figure.