sk-positioning
Startup Positioning
Market positioning strategy that produces a complete positioning document, Moore + Neumeier positioning statements, competitive alternatives map, and market category analysis. Built on April Dunford's framework, enriched with JTBD discovery and stress-tested with Neumeier's Onliness Test.
How It Works
INTAKE -> RESEARCH (2 parallel waves) -> POSITIONING SYNTHESIS
The process: understand the product and its customers, research competitive alternatives and market context, then build positioning through Dunford's 5+1 components. Typical runtime: 10-15 minutes in Claude Code (parallel agents), 20-30 minutes in Claude.ai (sequential).
Language
Default output language is English. If the user writes in another language or explicitly requests one, use that language for all outputs instead.
Setup
More from mohamedameen-io/startupkit
sk-money
Phase 7: Build your money model. Design attraction/upsell/downsell/continuity offers. Calculate revenue projections and LTV.
9sk-validate
Phase 6: Plan your validation. Choose discovery call frame, write outreach scripts, plan customer interviews, define MVP, audit unfair advantages.
9sk-export
Phase 11: Export your brainstorming session as a clean, shareable one-pager summarizing all phases (Diverge, Niche, Competitors, Positioning, Offer, Validate, Money, Leads, Skills, Pitch).
9sk-leads
Phase 8: Design your lead generation and nurture strategy. Score 4 pillars (Availability/Speed/Personalization/Volume), plan channels, build nurture sequences.
8sk-offer
Phase 5: Build a Grand Slam Offer. Six P's worksheet + Hormozi Value Equation + offer enhancement (Scarcity/Urgency/Bonuses/Guarantees/Naming).
8sk-niche
Phase 2: Niche convergence. Score and rank niche ideas using Taki Moore 3Q + Hormozi 4-criteria. Select Gold/Silver/Bronze niches.
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