ad-copy
Installation
SKILL.md
Ad Copy Skill
Paid ads live or die on the hook and the angle, and you never know which wins — so you test several. This skill writes platform-native variants (right format, right character limits) across distinct angles (pain, outcome, social proof, curiosity, objection), so you ship a real test, not one guess.
Required Inputs
Ask for these only if they aren't already provided:
- Platform(s) — Google Search, Meta (FB/IG), LinkedIn, X, etc. (format and limits differ).
- Product & offer — what's advertised and the action (click, lead, install, buy).
- Audience & their trigger — who's targeted and the pain/desire that makes them click.
- Differentiator & proof — why you, and any metric/social proof to use.
- Landing destination — so the ad matches the page (message match lifts conversion).