Co-Marketing Skill

Co-marketing pairs two non-competing brands with overlapping audiences to do something together — a webinar, co-branded content, a bundle, an integration launch — so each reaches the other's customers at near-zero CAC. It works only when the audience overlap is real and the value exchange is fair. This skill plans that: the fit, the deal, the campaign, and the pitch.

Required Inputs

Ask for these only if they aren't already provided:

• Your side — your product, audience, reach (list size, traffic, social), and what you can offer a partner.
• Target partner(s) — who, or the profile of an ideal partner (shared audience, non-competing, complementary).
• The goal — leads, signups, awareness, content, integration adoption.
• Assets to offer — audience access, content, engineering, budget, distribution.

Output Format

Co-marketing plan: [you] × [partner]