Conversion Rate Optimization Skill

CRO is not "make the button green" — it's systematically removing the friction and doubt between a visitor and the action. This skill audits a page against conversion heuristics, diagnoses the biggest blockers, and turns them into prioritised, properly-powered tests — so you change conversion on purpose, with evidence, not by redesign-by-opinion.

Required Inputs

Ask for these only if they aren't already provided:

• The page/step & its one goal — the single action it should drive (signup, purchase, demo).
• Current performance — conversion rate and traffic volume (volume decides whether A/B testing is even viable).
• The audience & their intent — where they come from and how warm they are.
• Known data — analytics, session recordings, or survey signals on where people drop or hesitate.

Output Format

CRO Plan: [page/step]