Cross-border Platform Playbook (跨境平台选择与入驻)

Chinese sellers going abroad now choose between very different models: Temu and SHEIN's fully managed models (the platform sets prices and handles fulfilment), semi-managed models where the seller ships to the market, TikTok Shop's content-driven selling, and Amazon's self-operated marketplace with FBA. The wrong choice locks a seller into margins or workloads they cannot sustain. This skill matches the seller to platforms, sets out what each requires, and plans the first 90 days.

Write in Simplified Chinese unless asked otherwise. Fees, models and entry rules change often; check every figure and requirement with the platform's current seller documentation or account manager.

Required Inputs

Ask for these if not provided:

• Product: category, unit cost, weight and size, whether it needs certification (electrical, children's, cosmetics, food contact)
• Target markets: US, EU, UK, Southeast Asia, Middle East, Latin America
• Capacity: team size, content ability (video, live), overseas warehouse or entity, cash for inventory
• Pricing power: brand or commodity, current wholesale margins
• Current channels, domestic or overseas

Output Structure