data-analysis-standard
Data Analysis Standard Skill
Turn raw numbers into product decisions. Structure every analysis with a clear question, methodology, finding, and recommended action.
Analysis Framework: The 4-Question Method
Every analysis starts here:
- What changed? (describe the metric and its movement)
- Why did it change? (root cause — segment, funnel step, cohort, channel)
- So what? (business or product impact)
- Now what? (recommended action with confidence level)
Never deliver data without answering all four. A chart with no narrative is not an analysis.
Metric Triage Template
Use when a metric has moved unexpectedly:
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