Data Analysis Standard Skill

Turn raw numbers into product decisions. Structure every analysis with a clear question, methodology, finding, and recommended action.

Analysis Framework: The 4-Question Method

Every analysis starts here:

1. What changed? (describe the metric and its movement)
2. Why did it change? (root cause — segment, funnel step, cohort, channel)
3. So what? (business or product impact)
4. Now what? (recommended action with confidence level)

Never deliver data without answering all four. A chart with no narrative is not an analysis.

Metric Triage Template

Use when a metric has moved unexpectedly: