go-to-market-planner
Go-to-Market Planner Skill
Produce a complete, cross-functional GTM plan that aligns product, marketing, sales, and support around a single launch — with clear owners, timelines, and success metrics.
Launch Tier Framework
Before planning, classify the launch:
| Tier | Scope | Typical Effort | Examples |
|---|---|---|---|
| Tier 1 — Major Launch | New product / significant platform change | 8–12 weeks | New pricing model, platform rebrand, new product line |
| Tier 2 — Feature Launch | Significant new capability | 4–6 weeks | Major feature, API release, new integration |
| Tier 3 — Incremental Release | Improvement, bug fix, minor feature | 1–2 weeks | UI tweak, performance improvement, small enhancement |
Always confirm tier with the user before proceeding.
GTM Plan Output Format
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