Influencer Brief Skill

This skill produces a professional influencer campaign brief that a creator can receive and act on immediately. It covers campaign objectives, audience alignment, content deliverables, creative guidelines, messaging dos and don'ts, approval workflow, payment terms, and performance expectations. Output is ready to send to a creator, talent manager, or agency.

Required Inputs

Ask the user for these if not provided:

• Brand / product name — what is being promoted
• Campaign goal — what you want the partnership to achieve (awareness / sales / sign-ups / content creation / event promotion)
• Influencer type / tier — nano (1K–10K), micro (10K–100K), macro (100K–1M), mega/celebrity (1M+)
• Platform(s) — Instagram, TikTok, YouTube, LinkedIn, X/Twitter, podcast
• Deliverables — what content you need (e.g. 2 Instagram Reels, 1 Story, 1 TikTok video)
• Campaign dates — start date, content deadlines, go-live window
• Budget range — fee range, gifting, affiliate / commission structure
• Key messages — what must the creator communicate?

Output Structure