Landing Page Copy Skill

A landing page has one job: move a specific visitor to one action. Most pages bury the value, hedge the ask, and talk about themselves. This skill writes the whole page section-by-section around a single conversion goal — leading with the visitor's problem and the outcome, proving it, handling objections, and asking once, clearly.

Required Inputs

Ask for these only if they aren't already provided:

• The one goal — the single action (sign up, book a demo, buy, join waitlist). One page, one ask.
• Audience & their problem — who's landing and what pain brought them.
• The offer — product, the core outcome, and the differentiator (pair with value-proposition).
• Proof — testimonials, logos, metrics, guarantees (whatever's real).
• Source of traffic, if known — an ad-matched page reads differently from an organic one.

Output Format