Lifecycle / CRM Plan Skill

Lifecycle marketing is the difference between a product people sign up for and one they actually use. This skill maps the customer lifecycle to triggered journeys — each with a clear job — so messaging is behaviour-driven and purposeful, not a batch-and-blast newsletter that trains people to ignore you.

Required Inputs

Ask for these only if they aren't already provided:

• Product & lifecycle stages — what the journey from signup → active → loyal → churned looks like.
• The key moments — activation milestone, the "aha", upgrade triggers, and churn signals.
• Channels available — email, push, in-app, SMS — and any consent/deliverability constraints.
• Goal — the lifecycle metric to move (activation %, D30 retention, expansion, winback rate).

Output Format

Lifecycle / CRM Plan: [product]