Messaging Framework Skill

If marketing, sales, and the website all describe the product differently, customers can't form a clear picture — and confused buyers don't buy. This skill builds the "message house": one value proposition, a few proof-backed pillars, and the exact language everyone uses, so the story is consistent everywhere. (Positioning decides the category and frame; this decides the words.)

Required Inputs

Ask for these only if they aren't already provided:

• Target audience — who specifically, and the problem they feel (the sharper the segment, the sharper the message).
• The product & its differentiated value — what it does and why it's better/different, with evidence.
• Proof — data, customers, results, or mechanisms that back the claims.
• Competitive frame — what they'd otherwise use, and the objections they raise.

Output Format

Messaging Framework: [product]