Paid Acquisition Plan Skill

Paid acquisition is buying customers — it only works if you buy them for less than they're worth, and most plans skip that math. This skill starts from the unit economics (CAC ceiling from LTV and payback), then allocates budget, structures testing, and sets the rules for when to scale a channel and when to kill it.

Required Inputs

Ask for these only if they aren't already provided:

• Economics — average revenue/LTV per customer, gross margin, and acceptable payback period.
• Current state — channels running, current CAC and volume (or that you're starting cold).
• Budget & goal — monthly budget and the target (new customers, pipeline, signups).
• Offer & assets — what you're advertising and the creative/landing pages available.

Output Format

Paid Acquisition Plan: [product]