PR Crisis Response Skill

In a crisis, silence reads as guilt and a clumsy statement makes it worse. The first hour decides the narrative. This skill produces a coordinated response — what you say, to whom, on which channel, and in what order — anchored in one consistent message so the company speaks with a single voice while the facts are still moving.

Working from a brief

You'll often get the situation in a sentence ("a customer's data was exposed and it's trending"). Produce the full plan anyway — infer the likely stakeholders, channels, and questions, label assumptions, and clearly flag where facts must be confirmed before publishing. Never stall for complete information; a crisis plan with labelled unknowns beats no plan. Mark anything legally sensitive for review.

Required Inputs

Ask for these only if they aren't already provided (else infer and label):