Press Kit EPK Skill

The people an EPK is for — bookers, blog editors, festival programmers — give it fifteen seconds. In those seconds they're answering three questions: what does this sound like, can they draw/play live, and are they professional enough to not be a problem. Most EPKs fail all three with a 400-word bio about the artist's journey, no comparable artists (the one thing every booker wants), and links that need three clicks. This skill builds the fifteen-second version: sounds-like up front, honest numbers presented right, one live video that proves the show, and pitch emails that do the target's job for them.

What This Skill Produces